Gone are those ads when brands and businesses had a big chunk of their marketing molar kept aside for offline banners and promotional elements. Today, they are spending heavily on digital promotion and ads. The same paradigm shift has led to the introduction and growth of Pay-Per-Click Advertising or PPC Ads.
PPC Services in India has grown by leaps and bounds, with every digital marketer relying on them for promotion, sales, and branding. But every coin has two sides. If on the one hand, these services are quite beneficial for businesses, they can cost them a fortune if done wrong.
But don’t fret out! If you are new to the world of digital advertising or your existing ad campaigns are not delivering as per your expectations, Prarthana Associates Pvt. Ltd. is here to help. A leading provider of Pay Per Click services in Udaipur and even in Rajasthan, Prarthana Associates holds immense experience in designing and successfully executing a PPC ad campaign.
Here are 5 tricks for a successful and profitable PPC campaign.
- User Persona
You have a catchy copy with a caption that no one can overlook. Yet, the ad is not performing. Well, the reason is a lack of knowledge of the user persona. Before you run an ad campaign, research your target market. Know who are the people who are willing to purchase your offering. Know their demographics, the device they use to surf the web, their likes, dislikes, and interests. Only when you have a crystal clear understanding of your target market, you can reach them with your ad and influence them to purchase your product/service.
- Undertake A/B Testing
Don’t rely on just one ad. Make its copy, tweak the target audience, play with the budget, optimize the Ad Show Time and see which of the ads is performing well. When you split the ads and undertake A/B testing, you get to know more about the audience. Once you have the clear know-how of the data, you can spend more on that ad set and leverage it to generate revenue. As a leading provider of PPC Services in Rajasthan, we, at Prarthana Associates Pvt. Ltd., undertake A/B testing for all the ad campaigns that we run, thereby ensuring maximum ROI for our esteemed clientele.
- Optimizing Landing Page
When it comes to PPC, it’s not just your ad that shoulders the responsibility of generating revenue. Equally responsible is your Landing Page too. The development of a landing page and its optimization is a crucial part of PPC services in India. Thus, many digital marketers ensure that there is a dedicated landing page for each of your ad campaigns. The landing pages are mostly a one-page informative website that entails all the information related to the product and services. In most of the cases, the landing page has a form on its top and at the bottom. On the whole, the landing page should be relevant to the ad, elegant, and boasts of excellent user experience.
- In-Depth Keyword Research
While the aforementioned points hold true in the case of both the search engine and social media advertisements, this trick is relevant to just the search engine ads. Unless you have done in-depth and comprehensive research on keywords, don’t consider search engine ads. Ask any good provider of PPC Services in India and they would suggest the same. Because search engine ads are based on the pay-per-click model and people landing on your ads from the wrong keyword are enough to ruin your entire ad budget. Apart from the choice of keywords, keep in mind to check the quality score of your ad. Furthermore, using the right keyword match types, optimizing negative keywords, and adjusting bids of your ad could help you fetch relevant and profitable outcomes.
- Keep Playing with the Ads
Scratching Your Head?! Well, yes, you read it right. As a leading and renowned provider of Pay Per Click Services in Udaipur, this is one thing that we follow and suggest. Keep optimizing your ads for better results. Play with the ad show time, change the audience, tweak it, pause the keywords which are not performing, and adjust the bid on the ads that are performing. Furthermore, play with the geographic locations of your ad. Only when you undertake a comprehensive optimization, you will be able to leverage the true and full potential of your ad.
To Sum Up
Understanding the software and tools related to pay per click advertising is just a few days affair. However, it’s the logic and crystal clear understanding of the ads that matter the most. So keep the aforementioned PPC tricks in mind before running an ad. Or if you are looking for a trustworthy provider of PPC services in Rajasthan, do consider Prarthana Associates Pvt. Ltd.